A CELEBRATION OF THE BEST OF LIFE
Completely re-imaging and transforming the derelict historically listed Sailors Home and adjoining Park in The Rocks, into a non-traditional Art Gallery, Music, Performance and Party Venue, Astisian and Eco Shop, Talks and Workshop Space, Bar and Secret Garden mixed in one GOOD SPACE.
roles
Managing/Creative Director
Stakeholder, Production, Promotion & Design Manager
Curator, Artist, Musician, Designer
Achievements
With a $600 promotion budget for a 3-month campaign, I utilised a unique organic grassroots campaign to attract over 300,000 online engagements with 7,000 people attending in person and back into the City
More than 75% of the visitors came from outside the Sydney metropolitan area
More than 5,000 people joined the mailing list or followed on social media
More than 65k online shares, reactions and clicks
The majority of events sold out with waitlists of up to 300 people
Boosted wellness and happiness, and strengthened social connections and community engagement
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Connected and strengthened bonds between a diverse range of stakeholders in the arts, cultural, environmental, hospitality, Government and community sectors, enabling future collaborations and opportunities to continue.
Allowed artists to thrive in the wake of an emerging new era of Sydney’s cultural economy, and provided a new feature point for visitors to come to the city.
Enabled hundreds of new connections and collaborations to be formed across the community of volunteers, crews, artists, performers and technical crew – and now, these interactions are thriving and taking shape in the re-birth of the creative, cultural and hospitality sectors.